From TRAVEL TRADE: SANDALS RESORTS UNVEILS NEW BRAND: Sandals Resorts International (SRI) has introduced a new, value-oriented brand - the Grand Pineapple Beach. Grand Pineapple Beach Resorts will offer a quality all-inclusive resort experience with beachfront locations at a value price, said Adam Stewart, CEO of SRI. Two existing resorts, the Grand Pineapple Beach Resort in Antigua and Negril Gardens in Jamaica, will be reflagged with the new brand to become Grand Pineapple Beach Antigua and Grand Pineapple Beach Negril, respectively. The new Grand Pineapple Beach Resorts will accept singles, couples, families and groups. All-inclusive rates encompass accommodations, all meals and snacks, unlimited premium-brand beverages, non-motorized water sports and nightly entertainment. "This concept has been in the works for the better part of two years. We [SRI] were careful and deliberate in creating the Grand Pineapple Beach experience-which above all is about quality," Stewart said of the new brand. "Value may be the first reason customers book Grand Pineapple Beach, but they will come back for the great food, the sincere and warm welcome that the pineapple symbol has long represented and the outstanding experience that starts with a great beach."